I am so honored to be serving as president of the Professional Photographers of Louisiana this year! Thirty two years ago, when I started my portrait studio business, I had no idea how the industry would so quickly change! Our methods of capturing images have drastically changed, however, the basic rules of photography have not. As business owners and professionals, it is our responsibility to “keep up” to better serve our clients. PPLA has been a valuable resource for me throughout the years, not only for education, but for networking, friendships, support, and even problem solving.
Since the pandemic, most of our lives have changed. The hardships have made us more determined! Most of us suffered major difficulties in 2020 and 2021. But thankfully we did persevere and continue to thrive as things are slowly returning to normal. Our determination, creativity, and ingenuity have carried us through!
After two years of so much uncertainty, constant event cancellations, and so much work gone unrewarded, I can say that our 2022 convention, Southern Pro Xposure was a great success! It was a joy to finally be able to gather and celebrate our profession! I assure you that our Executive Committee, Board of Directors, along with many talented PPLA members are contributing their time, energy and talents toward an even better year in 2023!
I’m choosing “renewal” as my theme for 2023. Every day that God blesses us with is a new opportunity. Let’s make the most of it!
Lela K. Whiddon, M.Photog, CPP
Professional Photographers of Louisiana